Boot Blankets Founding Rider Portal
We’re so glad you’re here.
Boot Blankets started with a simple idea: make something practical, warm, durable, and good-looking for people who actually spend their lives around horses.
Our Founding Riders are helping us do much more than promote a product. You’re helping us test, improve, photograph, talk about, and build this brand from the ground up.
Your feedback matters. Your ideas matter. And your willingness to share Boot Blankets with your community means more to us than you probably realize.
Thank you for being part of this with us.
A quick note about our social media
If you’ve looked at our Facebook or Instagram pages and wondered why everything looks so new, there’s a reason.
Boot Blankets has actually been around since 2024, but our original Facebook and Instagram presence was lost when Meta disabled the accounts connected to the business.
It was a huge setback — but we decided to rebuild.
So yes, our follower count is small right now. Our brand isn’t.
One of the biggest ways our Founding Riders can help is simply by tagging us, sharing our posts, inviting horse friends to follow along, and helping introduce Boot Blankets to new riders.
We’re rebuilding this community one horsewoman at a time, and we’re really glad you’re here at the beginning of the next chapter.
1. Start Here
A very simple onboarding checklist:
Welcome to the Founding Rider Team!
Before we ship your Boot Blankets:
- Read the Founding Rider expectations
- Review and sign your agreement
- Complete your Boot Blankets order form
- Follow Boot Blankets on Facebook and Instagram
Facebook: https://www.facebook.com/TheBootBlankets , Instagram: https://www.instagram.com/thebootblankets
- Save our contact information
- Send us your social-media handles if anything has changed. I want to follow you too :)
2. Your Agreement
Review & Sign Founding Rider Agreement
Please review this agreement. You are welcome to call/text me directly at (603) 892-4575 anytime with questions or concerns.
3. Order Your Boot Blankets
Choose Your Boot Blankets
Your pair is complimentary as a member of the Founding Rider Team.
4. Rider Expectations
What We Ask From You
We chose you because we like what you already do. We don’t want scripted commercials or polished sales pitches.
We want real horses, real barns, real weather, and your real opinion.
During your first 90 days:
- Actually wear and test your Boot Blankets
- Create at least 3 short videos/Reels
- Share at least 3 photo posts
- Include Boot Blankets naturally in Stories when appropriate
- Tag the Boot Blankets Facebook/Instagram page
- Use hashtags #BootBlankets, #woolwesternhalfchaps, #westernwear
- Share your unique rider discount code when appropriate
- Give us honest feedback
- Tell us about any product issues
- Send us ideas
You are never required to say something positive that you don’t believe.
If something doesn’t work, tell us. That is part of why you’re here.
5. Marketing Toolbox
This will save you an enormous amount of time later. I have created downloadable folders or sections containing:
Boot Blankets Logos, Product Photos, Brand Photos, Approved Product Description, Website Link, Current Promotions, Suggested Hashtags, Social Handles, Product Features, How to Explain Boot Blankets
6. Content Ideas
Need Something to Post?
First impressions
“Okay, I’ve been wearing these for a week…”
Cold morning test
“What I’m wearing to the barn when it’s 22°.”
One leg test
Wear a Boot Blanket on one leg and not the other.
Barn chore test
Feeding, mucking stalls, carrying water, stacking hay.
Riding test
Trail ride, arena, training session.
What surprised me
Something they didn’t expect to like.
Product close-up
Leather cuff, zipper, wool, removable boot strap.
After 30 days
What actually held up?
7. Help Us Rebuild
Help Us Grow the Herd
Our social pages are being rebuilt from scratch, and every follow, share, comment, tag and recommendation genuinely helps.
If you want to give us an extra hand:
Share our posts.
Invite your horse friends to follow.
Tag us when you wear your Boot Blankets.
Comment on new-product posts.
Send horsewomen our way.
Small brands grow because people talk about them.
8. Share your Feedback
Use this survey to share your feedback. I’ll be checking in with you during the 90 days to see how these Boot Blankets are holding up but this survey can be used any time.