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Black and White Logo

Black and White Logo

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Burned Leather Logo

Burned Leather Logo

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New Fresh Look! Fall 2026

New Fresh Look! Fall 2026

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Beach Rider in Katy

Beach Rider in Katy

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Boot Blanket Boot Strap

Boot Blanket Boot Strap

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Erin with her dog in Amarillo

Erin with her dog in Amarillo

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The Houston with rough out leather cuff

The Houston with rough out leather cuff

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Roping in Amarillo

Roping in Amarillo

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Frisco on the porch

Frisco on the porch

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Boot Blanket Line Up

Boot Blanket Line Up

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Boot Blankets in the snow

Boot Blankets in the snow

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Customer in Wyoming in the Arlington

Customer in Wyoming in the Arlington

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New Contract Stitching Fall 2026

New Contract Stitching Fall 2026

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New Leather Burned Logo Fall 2026

New Leather Burned Logo Fall 2026

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New wash instructions tag Fall 2026

New wash instructions tag Fall 2026

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Brand guide

Know the brand. Tell the story.

A clear reference for sharing what makes our products special and representing the brand with confidence.

Brand talking points

Boot Blankets are wool western half chaps designed for riders, horsewomen, farmers, and anyone spending long hours outdoors in cold weather.

They are made to add warmth, comfort, and a little Western style without getting in the way of normal barn life.

What makes Boot Blankets different

Boot Blankets combine traditional wool textiles with practical construction details designed for real use.

Key product features

  • Wool construction for warmth and natural insulation
  • Rough-out leather cuff for added durability and structure
  • Removable boot strap to help keep the Boot Blankets in place
  • Reinforced YKK brass zipper system for strength and support
  • Designed for riding, barn chores, farm work, trail riding, and everyday outdoor use
  • Western-inspired patterns that look as good as they function

What not to claim

We want Founding Riders to be enthusiastic, but also accurate. Please avoid making claims that Boot Blankets have not been specifically tested or certified to support.

Do not describe Boot Blankets as:

  • Waterproof
  • Fireproof
  • Safety equipment
  • Protective riding gear
  • Crash protection
  • Medical or therapeutic products
  • Circulation-enhancing
  • Arthritis-relieving
  • Pain-relieving
  • Compression garments
  • Guaranteed to prevent cold-related injury
  • Guaranteed to keep someone warm at a specific temperature
  • Guaranteed not to slip, shift, snag, or wear
  • Indestructible
  • Suitable for every rider, boot, horse, saddle, or activity

Brand story

Boot Blankets began with a simple idea: cold-weather gear for people who actually live and work around horses.

The brand was created by Erin, a horsewoman, trainer, farmer, and small-business owner who spends a lot of time outside in New Hampshire winters.

The original idea came from wanting something warm and practical for the lower leg that still felt rooted in traditional Western style. Something that could be worn around the barn, on a trail ride, doing chores, or simply spending a long day outside.

What started as a practical solution became Boot Blankets.

Since then, the product has continued to evolve through real-world use, testing, and constant refinement. Details like the rough-out leather cuff, removable boot strap, and reinforced YKK brass zipper system were added because Boot Blankets are meant to do more than look good.

They are meant to be worn, worked in, ridden in, and improved over time.

Boot Blankets is still a small, independently owned brand, and that matters to us.

We are not trying to build a faceless outdoor company. We are building a community around horses, farm life, practical gear, craftsmanship, and women who genuinely use the products we make.

The goal is simple:

Make useful products. Make them well. Listen to the people using them. And build something worth being part of.

Ride warm. Ride longer.

Boot Blankets creator resources

Everything you need to share the brand well.

A single source of truth for creators, riders, and partners. Check here before you post so every detail feels helpful, accurate, and unmistakably Boot Blankets.

Social media tags & hashtags

Official handles: https://www.facebook.com/TheBootBlankets

https://www.instagram.com/thebootblankets/

https://tiktok.com/thefoxandcrowfarm

Website: www.bootblankets.com

Brand name: Boot Blankets

Hashtags: #BootBlankets #woolwesternhalfchaps #westernwear #woolbootcovers

Required disclosure language

Gifted product: “Boot Blankets gifted this product to me; all opinions are my own.”

Commission: “I may earn a commission if you shop through my link.”

Discount code: “Use my code for a discount; I may earn a commission.”

Keep the disclosure clear, visible, and close to the recommendation.

Photo & video guidelines

Use bright, natural light and vertical video when possible. Keep the product visible and untwisted. Include closeups of the wool, leather, cuff, and zipper. Show the fit clearly rather than covering the Boot Blankets with tack, coats, or hands.

How to show the product

Try to capture: full-leg shot, rough-out cuff closeup, zipper detail, removable strap, riding shot, chore shot, and movement shot. Show the product in use from more than one angle.

Current promotions

Share only active promotions: sale name, coupon code, free-shipping threshold, seasonal campaign, key talking point, and expiration date. Remove expired offers promptly.

I will email you when promotions are updated on my end.

Rider code & commission info

Each Founding Rider receives a unique rider code to share with friends, followers, and the wider horse community.

What your rider code does

Your code gives your followers a 15% discount on eligible Boot Blankets purchases made through our website.

Your rider code also allows us to track qualifying sales connected to your promotion so we can calculate your commission accurately.

Please use your rider code whenever you share Boot Blankets and encourage followers to enter it at checkout.

Your commission

Founding Riders earn 15% commission on qualifying net merchandise sales attributed to their rider code.

Commission is calculated after discounts and excludes:

  • Shipping charges
  • Taxes
  • Returns
  • Refunds
  • Cancelled orders
  • Any non-commissionable promotional items

Attribution window

If affiliate-link tracking is used in addition to your rider code, a qualifying purchase will be attributed to you for 30 days after a customer clicks your approved affiliate link, provided another referral source does not supersede that attribution.

If a customer uses your unique rider code at checkout, the sale will be attributed to you regardless of whether they previously clicked your link.

Payout schedule

Commissions are reviewed and paid once per month after the applicable return/refund period has passed.

Payments will include qualifying commissions from completed, non-refunded orders from the previous payout period.

Boot Blankets may hold or adjust commissions associated with returns, refunds, cancellations, duplicate orders, fraud, or misuse of rider codes.

Sharing your code

Use your rider code naturally.

Good examples:

  • “You can use my code SARAH10 for 15% off.”
  • “Boot Blankets gave me a rider code if you want to try them — SARAH10 saves you 10%.”
  • “I may earn a commission if you purchase through my rider code.”

Customer FAQ

Use these as a guide when customers ask questions. Keep answers practical, speak from the published product information, and avoid promising results beyond what Boot Blankets has actually tested or stated.

Sizing

How do I know what size to order?

Measure around the widest part of your calf while wearing the boots and pants you plan to wear with your Boot Blankets. That measurement matters more than your regular clothing size.

Current sizing:

  • Small: up to 16.5"
  • Medium: up to 17.5"
  • Large: 18" and larger

Medium is the most common size for regular-width boots. Large sizes are made to accommodate wider calves or bulkier pants and may require additional production time. Boot Blankets are also available in 10" and 15" heights, depending on the pattern.

Approved short answer:

“Measure over your boots and jeans at the widest part of your calf. If you’re between sizes or unsure, message Boot Blankets before ordering.”

Fit

How should Boot Blankets fit?

They should have enough room to fit comfortably over your boots and pants without feeling overly tight. They are not intended to fit like compression wear.

Fit can vary depending on boot shaft width, pants, calf measurement, and which height you choose.

Approved short answer:

“They should fit comfortably over your boots and pants with enough room to move. Measuring over what you actually plan to wear underneath them is the best way to get the right fit.”

Warmth

How warm are they?

Boot Blankets are made from genuine wool saddle-blanket material and were created for cold-weather barn and outdoor use. Wool provides an additional insulating layer around the lower leg.

Do not promise a specific temperature rating.

Approved short answer:

“They add a wool layer around your lower legs, which I find really helpful in cold weather. They aren’t sold with a specific temperature rating, so warmth can vary by person and conditions.”

Care

How do I wash Boot Blankets?

Because they are woven wool, Boot Blankets should be hand washed in lukewarm water with a mild soap.

Hang them to dry and do not wring them out. They are not recommended for machine washing.

Approved short answer:

“Hand wash in lukewarm water with a light soap, hang dry, and don’t wring them out or put them in the washing machine.”

Slipping or Shifting

Will they slide down?

Fit, boot shape, activity, and clothing can all affect how a pair sits on the leg.

Current Boot Blankets include a removable boot strap designed to help keep them positioned during use, but riders should not guarantee that they will never move or shift.

Approved short answer:

“They’re designed to sit over the boot, and the removable boot strap helps keep them in place. Fit and movement can vary depending on your boots, pants, and activity.”

Zipper

What kind of zipper do they use?

Current Boot Blankets feature a reinforced YKK brass zipper system.

The zipper area is reinforced to add structure and support to the back seam and improve durability during regular use.

Your site also notes that every pair is individually assembled, including installation of the zipper, leather cuff, and hardware.

Approved short answer:

“They use a reinforced YKK brass zipper system designed to give the back seam more structure and durability.”

Removable Boot Strap

What does the boot strap do?

The removable strap attaches underneath the boot and is designed to help keep the Boot Blanket positioned during movement.

Because it is removable, the rider can choose whether to use it depending on footwear and activity.

Approved short answer:

“The strap runs under the boot to help keep the Boot Blanket in place, and it can be removed when you don’t want or need it.”

Riding Use

Can you ride in Boot Blankets?

Boot Blankets were created with riders and barn life in mind and are marketed for real-world use around horses and outdoors. Your site describes them as made to be worn and built for barn life and daily use.

Because tack, boots, saddles, stirrups, and riding styles differ, riders should always make sure their setup allows free movement and safe stirrup use before riding.

Approved short answer:

“Yes, they were designed with riders in mind. Just make sure they work safely with your particular boots, stirrups, and tack before riding.”

Shipping

How long does shipping take?

For standard orders, customers should allow approximately 5–7 business days before the item ships. Once shipped, customers receive tracking information, and delivery time depends on destination.

For pre-orders, turnaround can take up to about four weeks, with updates provided during production.

How much is shipping?

Shipping is currently free anywhere in the United States. International shipping is calculated at checkout.

Approved short answer:

“Standard orders generally ship within 5–7 business days. Pre-orders can take longer, sometimes up to about four weeks. U.S. shipping is free.”

Returns

Can Boot Blankets be returned?

The goal is to make customers happy, and customers should contact Boot Blankets if there is a problem so you can work with them on a solution.

However, custom sizing and custom-request items are not refundable or returnable.

Approved short answer:

“If there’s an issue with your order, contact Boot Blankets directly and we’ll work with you. Custom sizing and custom-request products are final sale.”

When You’re Not Sure

If a customer asks something outside these approved answers, don’t guess.

Use:

“That’s a good question. I don’t want to give you the wrong information, so I’d check directly with Boot Blankets.”

Common customer objections

Will they stay up?

Boot Blankets are designed to fit over your boots and lower leg, and the removable boot strap helps keep them positioned during movement.

Fit matters. Boot shape, calf size, pants, and activity can all affect how they sit, so the best result starts with choosing the right size and wearing them over the footwear you actually plan to use.

Approved answer:

“They’re designed to stay comfortably in place over your boots, and the removable strap helps keep them positioned. Fit can vary depending on your boots, pants, and activity, so getting the right size is important.”

Avoid saying they will never slip or move.

Are they bulky?

Boot Blankets are made from real wool blanket material, so they have more substance and structure than a thin synthetic leg warmer.

That is intentional.

They are designed to provide warmth and durability while still being wearable for barn chores, riding, and outdoor use. They should feel substantial, not excessively bulky.

Approved answer:

“They’re not thin fashion half chaps—they’re made from real wool, so they have some structure to them. I’d describe them as substantial and warm rather than bulky.”

If someone is concerned about stirrups or tack clearance, encourage them to make sure their particular setup has enough room.

Can I ride in them?

Yes. Boot Blankets were designed with riders and horsewomen in mind and can be worn for riding when they work safely with the rider’s boots, stirrups, and tack.

Every riding setup is different, so riders should check that the Boot Blankets do not interfere with:

  • Foot movement
  • Stirrup entry and release
  • Saddle or fender placement
  • Any other part of the tack

Approved answer:

“Yes, they’re designed with riders in mind. Just check the fit with your own boots, stirrups, and tack before you ride to make sure everything moves freely.”

Never describe them as riding safety equipment.

Why wool?

Wool is one of the reasons Boot Blankets feel different from ordinary synthetic leg coverings.

Wool naturally provides insulation while still feeling breathable and substantial. It has been used for generations in outdoor clothing, saddle blankets, and cold-weather gear because of its warmth, durability, and natural feel.

Boot Blankets also use wool because it fits the character of the product: practical, traditional, and made for outdoor life.

Approved answer:

“Wool gives you that natural warmth and substantial feel that synthetics just don’t have. It’s one of the things that makes Boot Blankets feel like real outdoor gear rather than just a fashion accessory.”

You can also say:

“I love that they feel like actual saddle-blanket wool.”

Avoid claiming that wool is waterproof.

Why do they cost what they do?

Boot Blankets are not mass-produced synthetic gaiters.

The price reflects the materials and construction that go into each pair, including:

  • Genuine wool blanket material
  • Rough-out leather cuff
  • Reinforced YKK brass zipper system
  • Removable boot strap
  • Hardware and reinforcement materials
  • Small-batch assembly
  • Hands-on construction and finishing

They are designed as a durable piece of cold-weather gear that can be worn repeatedly around horses, farms, and outdoor work—not as a disposable fashion item.

Approved answer:

“They’re made from real wool with leather, a reinforced YKK zipper, hardware, and a removable boot strap. They’re assembled in small batches, so you’re paying for the materials and construction—not just the look.”

Or, even more conversationally:

“They’re definitely not a $30 synthetic leg warmer. There’s real wool, leather, hardware, and quite a bit of construction in each pair.”

The rule for all of these questions

Explain the product. Don’t oversell the product.

Your own experience is always the best answer.

“I wore mine for three hours in the barn and they stayed comfortable” is far more useful than “They’ll stay up all day for everyone.”

That distinction will keep your Founding Riders credible—and credibility is exactly what makes this program valuable.

Downloadable brand assets

Use the download links provided on this page. Need somthing that is missing? Just ask and I will create it and send it to you and link it here.

Caption starters & hooks

Cold barn mornings just got better…
Things I didn’t know I needed until winter riding…
Warmth that moves with the ride…
Built for the barn, the trail, and everything between.

Content submission

Send post links, photos, videos, or raw files here. Include your name, platform, post date, product shown, and any usage permissions the team needs. Tag the business or me.

Product feedback

Keep product feedback separate from marketing content. Report fit, wear, zipper, strap, leather, or design feedback with specific details and photos when helpful.

Email me or call/text me at (603) 892-4575

Product ideas & wish list

Suggest scarves, wool accessories, new patterns, colors, or completely new products. Tell us what problem the idea solves and who would use it.

Campaign briefs

I will update via email or hear any new planned or current campaigns. Once you have your unique discount code I will end any campaigns that might compete with your discount.

The current campaign is 30% off all Boot Blankets. The image for the campaign is in the downloads. The coupon code is “FALL”. This is to help push some of the older product out and prepare for our ordering season.